BRIANNAS Unveils Artistic Branding Campaign in Select Markets

Using the iconic imagery BRIANNAS Fine Salad Dressings is known for, the company releases a new branding campaign with three beautifully animated spots that bring the illustrations from the bottle to life. The series, entitled Fresh Picked Perfection, features a farmers’ market, picnic table and a family kitchen portraying the fresh flavors and convenience of BRIANNAS products.

“We’re excited for consumers to connect the art on the bottles to the fresh taste inside,” says Jenny Van Dorf, BRIANNAS Director of Marketing and Communications, “BRIANNAS really does want to help our customers dress their salad in good taste and provide dressings that exceed their taste expectations. For example, what could possibly top fresh strawberries from the Farmer’s Market other than our delicious tasting Blush Wine Vinaigrette? That’s what the spots communicate because we consistently work to achieve this with each of our 22 different flavors.”

BRIANNAS Fine Salad Dressings was created in a family kitchen in 1982 and built on recipes using high quality oils, vinegars, and herbs. The original label art was created by Jeff Sanson in 1988. Through the years it has grown into a line of beautifully illustrated fruits and vegetables. Creative minds at Warren Douglas Advertising, BRIANNAS’ agency of record, and Janimation Studios brought the illustrations to life.

Executive Creative Director of Warren Douglas, Frank Laudo, explains the concept further:

“BRIANNAS Fine Salad Dressings are known for being made with high-quality ingredients. We wanted to reinforce that key brand attribute by demonstrating how BRIANNAS starts with the best ingredients and produces dressings in small batches before bringing the distinct, premium bold flavors to market. Animation in the BRIANNAS iconic art style brings the brand and the premise of fresh-picked perfection to life with beautiful simplicity.”

The 15 second spots will begin streaming in select markets and online this week and be available to view on the BRIANNAS YouTube channel.